New Video Efficacy Comparison Study

VegFund, one of EAA's [now Animal Charity Evaluators] standout charities, released today a summary of the findings of a new video efficacy study they conducted together with the Faunalytics, examining the effectiveness of four different videos used in Online Veg Ads, a top intervention.

EAA's top charities both use the Farm to Fridge video, after trial-and-error refinement supported its effectiveness. So how did it fare in comparison with other videos used?

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Arguably even more important were the self-reported motivations of people considering reducing consumption:

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The report concludes:

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Finally, the report notes further questions to investigate:

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Full study report here.

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