VegFund, one of EAA's [now Animal Charity Evaluators] standout charities, released today a summary of the findings of a new video efficacy study they conducted together with the Faunalytics, examining the effectiveness of four different videos used in Online Veg Ads, a top intervention.
Arguably even more important were the self-reported motivations of people considering reducing consumption:
The report concludes:
Finally, the report notes further questions to investigate:
Full study report here.