The Humane League (THL) works to reduce suffering of farmed animals through conducting online advertising, organizing grassroots outreach, instigating cage-free and Meatless Monday campaigns, giving presentations, and engaging in corporate outreach. THL shows exceptional strength in their desire to test for effectiveness, as evidenced by their efforts with Humane League Labs, a program designed to evaluate advocacy presentation and methods. They also use the evidence they find to guide their efforts.
THL employs a local model. We find their approach of continually adding local offices an intriguing method to increase their presence and impact, as they claim their new offices are self-sustaining in fundraising within two years of opening.
We find THL to be an exceptional organization, and are happy to recommend them as one of our top charities. For more information, see our full report.
Why do we recommend them?
THL has an exceptionally strong commitment to using studies and systematic data collection to guide their approach to advocacy. They also have room for considerable amounts of increased funding to support both local offices and the corporate campaigns program. Our cost-effectiveness estimates show that their overall effectiveness is in line with that of other organizations we have evaluated in this depth.
We find THL an excellent giving opportunity because of their strong programs and evidence-driven outlook, and we are pleased to recommend donating to them.1
How much money could they use?
We think THL could use about $190,000 in increased funding from ACE-directed donors this year. We expect them to expand their campaigns department, which also grew significantly in 2015. We also expect them to open at least two new local offices and think it’s likely they’ll expand their new college outreach program.
What do you get for your donation?
From an average $1,000 donation, THL would spend about $320 on online ads, leading to 3,000 online video views. They would spend about $450 on grassroots outreach, resulting in the distribution of about 1,319 leaflets and reaching about 7 students through humane education lectures. THL would also spend about $220 campaigning for cage-free egg and Meatless Mondays policies and about $10 on research. Our rough estimate is that these activities combined would spare about 13,400 animals from life in industrial agriculture.