Animal Equality Budget and Outcomes 2014-2015

	A	B	C	D	E	F	G	H	I	J	K	L	N	O
1	Conversion rate			2014
2	1EUR=	1.33	USD	IAES	AEUK	AEG	AEIT	AEIN	IAME	IAV	AEUS	AE International

3	1GBP	1.65	USD	Spain	Great Britain	Germany	Italy	India	Mexico	Venezuela	USA	Total
4	Total Budget (income)		[USD]	$312,550	$57,990.78	$198,039.41	$39,177.81	$14,149.87	$1,200	$159	$8,180	$631,447
5		Original Currency	[EUR][USD][GBP]	$235,000	£35,212.00	€148,902	€29,457	€10,639
6	Time spent by volunteers (Total)		[hours]	1,800	2200	1500	800	984	1018	80	0
7	Total bugdet (expenses)		[USD]	-$329,543	-$60,858.04	-$165,471	-$22,617	-$14,150	-$1,200	-$100	-$6,382	-$600,322
8		Original Currency	[EUR][USD][GBP]	-€247,777	-£36,953.00	-€124,415	-€17,005	-€10,639
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10	Breakdown (budget and outcome)
11	Investigations	expenses	[%]	40%	10%	50%	42%	40%	0%	0%	0%	39%	Investigations	39%
12			[USD]	-$131,817	-$6,086	-$82,736	-$9,499	-$5,660	$0	$0	$0	-$235,798	Bigger protests	10%
13		Time Spent by volunteers	[hours]	500	0	350	200	984	400	0		2,434	Grassroots outreach	16%
14		Number of investigations		2	0	3	3	1	1	0		10	Social media	21%
15	Reach	View through media coverage		80,400,000	1,950,000	163,904,294	65,000,000	1,082,908	8,000	0		312,345,202	Corporate outreach	5%
16		Views on Youtube/Vimeo		979,570	480,522	267,866	192506	57606	25000	0		2,003,070	Legal advocacy	4%
17		Total views		81,379,570	2,430,522	164,172,160	65,192,506	1,140,514	33,000	.0		314,348,272
18
19	Bigger protests	expenses	[%]	11%	0%	13%	5%	0%	40%	0%		10%
20			[USD]	-$36,250	$0	-$21,511	-$1,131	$0	-$480	$0	$0	-$59,372
21		Time Spent by volunteers	[hours]	200	0	350	200	0	300	0		1,050
22	Reach	View through media coverage		5,000,000	0	21,881,060	3,000,000	0	10,000	0		29,891,060
23		Views on Youtube/Vimeo		18,747	100	10,062	466	0	0	0		29,375
24		Total Views		5,018,747	100	21,891,122	3,000,466	0	10,000	0	0	29,920,435
25
26	Grassroots outreach	expenses	[%]	15%	50%	8%	8%	0%	60%	100%		16%
27			[USD]	-$49,432	-$30,429	-$13,238	-$1,809	$0	-$720	-$100	$0	-$95,728
28		Time Spent by volunteers	[hours]	700	800	600	120	0	548	80		2,848
29	Reach	Cities reached		5	12	6	2	0	7	1		33
30		Numbers of info stalls		200	25	10	6	0	52	20		313
31		News stories			0	0	0	0	20	0		20
32		Literature distributed		100,000	42,500	9,000	2,500	0	50,000	10,000		214,000
33		Pay per View video		18,000	4,500	2,000	500	0		150		25,150
34
35	Online outreach (veg video)	expenses	[%]								No veg video for Animal Equality in 2014
36
37	Social media	expenses	[%]	20%	30%	19%	30%	5%	0%	0%		21%
38			[USD]	-$65,909	-$18,257	-$31,440	-$6,785	-$707	$0	$0	$0	-$123,098
39		Time Spent by volunteers	[hours]		0	300	0	2	550	0		852
40	Reach	Social media - Reach	reach	481,179,918	400,215,912	118,559,542	105,486,120	706,178	849,313	54,776		1,107,051,759
41		Social Media Shares - Facebook	Shares	7,824,140	3,047,385	1,250,490	1,369,845	3,650	37,595	2,555		13,535,660
42
43	Corporate outreach	expenses	[%]	4%	10%	5%	5%	0%	0%	0%		5%
44			[USD]	-$13,182	-$6,085.80	-$8,274	-$1,131	$0	$0	$0	$0	-$28,672
45		Time Spent by volunteers	[hours]	30	40	60	0	0	0	0		130
46
47	Legal advocacy	expenses	[%]	10%	0%	5%	10%	55%	0%	0%		4%
48			[USD]	-$13,182	$0	-$4,137	-$950	-$3,113	$0	$0	$0	-$21,381
49		Time Spent by volunteers	[hours]	150	0	50	0	4	0	0		204
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