2015 Animal Equality cost effectiveness estimate

	A	B	C	D
1	We think this quantitative perspective is a useful component of our overall evaluation, but the estimates of equivalent animals spared per dollar should not be taken as our overall opinion of the organization’s effectiveness, especially given that we choose not to account for some less easily quantified forms of impact in this section, leaving them for our qualitative evaluation.
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6	Program	Cost	% of Programs costs	Animals spared per dollar

7	Undercover Investigations	$230,969	45.7%	23.5
8	Bigger Protests	$12,121	2.4%	0.5
9	Grassroots Outreach	$71,426	14.1%	3.8
10	Social Media	$149,036	29.5%	6.5
11	Corporate Outreach	$20,953	4.1%
12	Legal Advocacy	$21,262	4.2%
13	Total	$505,767	100.0%	13.2
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15	Note that all costs estimated include shares of fundraising, administrative, and legal costs as applicable. Cost effectiveness calculations reflect projected cost effectiveness for 2015. All figures are estimates and do not reflect final accounting categories.
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