2015 MFA cost effectiveness estimate

	A	B	C	D
1	We think this quantitative perspective is a useful component of our overall evaluation, but the estimates of equivalent animals spared per dollar should not be taken as our overall opinion of the organization’s effectiveness, especially given that we choose not to account for some less easily quantified forms of impact in this section, leaving them for our qualitative evaluation.
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6	Program	Cost	% of costs	Animals spared per dollar

7	Undercover Investigations	$1,186,000	31.1%	3.2
8	Grassroots Outreach	$383,000	10.1%	6.3
9	Online Outreach	$1,193,000	31.3%	37.1
10	Social Media	$321,000	8.4%	0.8
11	Corporate Outreach	$314,000	8.2%	8.4
12	Legal Advocacy	$307,000	8.1%
13	Innovation	$105,000	2.8%
14	Total	$3,809,000	100.0%	14.0
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16	Note that all costs estimated include shares of fundraising, administrative, and legal costs as applicable. All figures reflect an approximate budget for 2015, not final accounting categories.
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