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We think this quantitative perspective is a useful component of our overall evaluation, but the estimates of equivalent animals spared per dollar should not be taken as our overall opinion of the organization’s effectiveness, especially given that we choose not to account for some less easily quantified forms of impact in this section, leaving them for our qualitative evaluation.
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ProgramDirect Cost% of Programs costsTotal CostAnimals spared per dollar
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Online Ads$203,20841.3%$241,61014.0
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Grassroots Outreach$211,51443.0%$251,4865.7
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Cage-free and Meatless Monday Campaigns$72,46414.7%$86,1584.0
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Research$4,3000.9%$5,113
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Total programs$491,486100.0%$584,3668.8
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Overhead$92,881
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Total budget$584,366
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Note that all figures reflect an approximate budget for 2014, not final accounting categories.
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